There’s no shortage of reasons why ABM is alluring to B2B organizations. Organizations honing ABM have better alignment with their pipe, and eventually close larger deals within their target accounts. B2B Associates works with top B2B advertisers on their ABM strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market. Our extensive research on TAM (total addressable market) and hands-on experience underpins our proven approach.
To ensure the resources spent on building out your ABM lists and strategies have the highest possible ROI, it is imperative you incorporate the most up-to-date account and behavior intent data, and work with a lead generation partner that knows where to find your targets.
Identify Target Accounts: Determine the key accounts who are willing to buy from you using B2B Associates In-house data
Engage Contacts: Gain insights on the accounts as who they are and what role they play when it comes to decision making in their organisation
Measure and Optimize Campaigns: Engage those accounts with your content using B2B Associates Content syndication programme. B2B Associates Email and Telemarketing services maximize the engagements with your prospects which help you win more deals
Clients
Wanted a reliable Lead Generation Services provider to create a SQLs engine (sales qualified leads) to improve the efficiency and ROI of the Sales Team. B2B Associates was able to generate relevant appointments and discussions leading to a 200% ROI and 253% increase in conversion rate.
As part of the company’s planned expansion push into a number of Asia-Pacific markets, the Client commissioned a detailed market study designed to assess three key areas of risk and opportunity. B2B Associates conducted a phone survey of 1,600+ respondents from 11 Asia-Pacific countries within a 25-day period.
Wanted a Lead Generation Services vendor to handle generation of “Appointments“.Since the customer was starting such campaigns for the first time, B2B Associate’s Marketing was instrumental in Outlining, Setting up, and stabilizing the Lead Generation strategy & engine. B2B Associate’s Marketing delivered more than 90 appointments in five months.
Was eager to explore every opportunity they can find that can help them grow. The first pilot campaign produced a total of 125 appointments, 45 requests for information, 37 follow-ups and 676 social media connections.
Looked for a managed service provider who could provide them with potential leads, prospects who were looking for their offered services, to widen their APAC markets. B2B Associates successfully launched ABM Lead Generation & Appointment Setting campaign and provided 38 appointments along with 142 MQLs in 3 months.
Our content syndication placements targeted to IT, business, and C-suite decision makers in multiple European countries. Helped the European marketing teams with a consistent lead flow for the sales teams.
Our team increased effective engagement and content syndication lead flow by over 40%. B2B Associates consolidated all the Enterprise Solution campaigns under the global campaign office, drawing up a new campaign, measurement framework and content programs.
Needed to generate leads to add names at the top of the funnel for IBM’s ABM marketing strategy. B2B Associates created a content syndication strategy to fill the top funnel this increased the flow of inbound leads by 30%.
Wanted to cleanse their North America list containing more than 12,000 contacts, most of which are obsolete and inaccurate. B2B Associates delivered 12,000 clean and working records within the set period. As a result, the Client recommended B2B Associates to their Global Visibility Manager, which in turn partnered with B2B Associates for their succeeding campaigns.
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DATA SOLUTIONS
Data is the fuel to any successful sales and marketing strategy. The absence of accurate data can make or break a marketing strategy and therefore, the need of an accurate database becomes indispensable. Utilize our Solutions to kick-start your marketing strategy and forget all the stress about bad data.
CONTENT DISSEMINATION
We offer technology and media companies with services by which we effectively monetize their documented assets through telemarketing and online campaigns which reach decision makers, create awareness of the content and the associated brand and finally disseminating your content to them ( via e-mail or otherwise ), with their permission.
APPOINTMENT SETTING
This service focuses on building your sales pipeline by identifying new prospects interested in your services. Typically we can set up about 10-12 meetings a month, with call volumes as high as 150 - 200/per day. Unlike traditional telemarketing firms or call centers, our experienced sales staff has the knowledge and skills to navigate complex organizations, handle gatekeepers, and discuss real business issues with decision makers.