In marketing parameters, Marketing Qualified Leads (MQLs) are defined as leads that have a high conversion potential. They are typically at the top of the sales funnel.

Marketing Qualified Leads have the potential to become great customers. Once a lead engages with your company and looks for a solution to what they are looking for; they are getting great value from your product or services.

These leads are generated through our tech website. The MQLs are identified by tracking visitors who actively show interest in the whitepapers on this site. Often, this is by downloading them through a customized landing page.

An intent based-content syndication program is run to unveil deeper insights about the identified leads. An AI-powered automation tool helps us capture and interpret behavioral data from the leads.

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DATA SOLUTIONS

Data is the fuel to any successful sales and marketing strategy. The absence of accurate data can make or break a marketing strategy and therefore, the need of an accurate database becomes indispensable. Utilize our Solutions to kick-start your marketing strategy and forget all the stress about bad data.

CONTENT DISSEMINATION

We offer technology and media companies with services by which we effectively monetize their documented assets through telemarketing and online campaigns which reach decision makers, create awareness of the content and the associated brand and finally disseminating your content to them ( via e-mail or otherwise ), with their permission.

APPOINTMENT SETTING

This service focuses on building your sales pipeline by identifying new prospects interested in your services. Typically we can set up about 10-12 meetings a month, with call volumes as high as 150 - 200/per day. Unlike traditional telemarketing firms or call centers, our experienced sales staff has the knowledge and skills to navigate complex organizations, handle gatekeepers, and discuss real business issues with decision makers.


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Account-Based MarketingLead GenerationAppointment settingContent syndicationData Management