In marketing parameters, Marketing Qualified Leads (MQLs) are defined as leads that have a high conversion potential. They are typically at the top of the sales funnel.
Marketing Qualified Leads have the potential to become great customers. Once a lead engages with your company and looks for a solution to what they are looking for; they are getting great value from your product or services.
These leads are generated through our tech website. The MQLs are identified by tracking visitors who actively show interest in the whitepapers on this site. Often, this is by downloading them through a customized landing page.
An intent based-content syndication program is run to unveil deeper insights about the identified leads. An AI-powered automation tool helps us capture and interpret behavioral data from the leads.
Wanted a reliable Lead Generation Services provider to create a SQLs engine (sales qualified leads) to improve the efficiency and ROI of the Sales Team. B2B Associates was able to generate relevant appointments and discussions leading to a 200% ROI and 253% increase in conversion rate.
As part of the company’s planned expansion push into a number of Asia-Pacific markets, the Client commissioned a detailed market study designed to assess three key areas of risk and opportunity. B2B Associates conducted a phone survey of 1,600+ respondents from 11 Asia-Pacific countries within a 25-day period.
Wanted a Lead Generation Services vendor to handle generation of “Appointments“.Since the customer was starting such campaigns for the first time, B2B Associate’s Marketing was instrumental in Outlining, Setting up, and stabilizing the Lead Generation strategy & engine. B2B Associate’s Marketing delivered more than 90 appointments in five months.
Was eager to explore every opportunity they can find that can help them grow. The first pilot campaign produced a total of 125 appointments, 45 requests for information, 37 follow-ups and 676 social media connections.
Looked for a managed service provider who could provide them with potential leads, prospects who were looking for their offered services, to widen their APAC markets. B2B Associates successfully launched ABM Lead Generation & Appointment Setting campaign and provided 38 appointments along with 142 MQLs in 3 months.
Our content syndication placements targeted to IT, business, and C-suite decision makers in multiple European countries. Helped the European marketing teams with a consistent lead flow for the sales teams.
Our team increased effective engagement and content syndication lead flow by over 40%. B2B Associates consolidated all the Enterprise Solution campaigns under the global campaign office, drawing up a new campaign, measurement framework and content programs.
Needed to generate leads to add names at the top of the funnel for IBM’s ABM marketing strategy. B2B Associates created a content syndication strategy to fill the top funnel this increased the flow of inbound leads by 30%.
Wanted to cleanse their North America list containing more than 12,000 contacts, most of which are obsolete and inaccurate. B2B Associates delivered 12,000 clean and working records within the set period. As a result, the Client recommended B2B Associates to their Global Visibility Manager, which in turn partnered with B2B Associates for their succeeding campaigns.
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Data is the fuel to any successful sales and marketing strategy. The absence of accurate data can make or break a marketing strategy and therefore, the need of an accurate database becomes indispensable. Utilize our Solutions to kick-start your marketing strategy and forget all the stress about bad data.
We offer technology and media companies with services by which we effectively monetize their documented assets through telemarketing and online campaigns which reach decision makers, create awareness of the content and the associated brand and finally disseminating your content to them ( via e-mail or otherwise ), with their permission.
This service focuses on building your sales pipeline by identifying new prospects interested in your services. Typically we can set up about 10-12 meetings a month, with call volumes as high as 150 - 200/per day. Unlike traditional telemarketing firms or call centers, our experienced sales staff has the knowledge and skills to navigate complex organizations, handle gatekeepers, and discuss real business issues with decision makers.