B2B Associates specializes in converting Marketing Qualified Leads to high quality Sales Qualified Leads. A lead becomes qualified when marketing decides that a lead is ready to be moved to sales. Our team has the expertise to bring clicks and capture leads engaging with content. The marketing team engages with these leads, providing them information and scores them based on their actions. These leads become your Marketing Qualified Leads and are handed over to the sales development team.

The MQLs are then vetted, qualified, and gauged for inside sales-readiness. Prospects that show clear interest in receiving call backs from inside sales reps are identified.

At this point, quick response to queries is critical. Constant dialogue is also maintained and communication between marketing and sales teams is crucial.

Sharing of repetitive information should be avoided. Instead, the sales team should continue the story that has been built via marketing.

We ensure optimum conversion rates of your MQLs to SQLs.

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DATA SOLUTIONS

Data is the fuel to any successful sales and marketing strategy. The absence of accurate data can make or break a marketing strategy and therefore, the need of an accurate database becomes indispensable. Utilize our Solutions to kick-start your marketing strategy and forget all the stress about bad data.

CONTENT DISSEMINATION

We offer technology and media companies with services by which we effectively monetize their documented assets through telemarketing and online campaigns which reach decision makers, create awareness of the content and the associated brand and finally disseminating your content to them ( via e-mail or otherwise ), with their permission.

APPOINTMENT SETTING

This service focuses on building your sales pipeline by identifying new prospects interested in your services. Typically we can set up about 10-12 meetings a month, with call volumes as high as 150 - 200/per day. Unlike traditional telemarketing firms or call centers, our experienced sales staff has the knowledge and skills to navigate complex organizations, handle gatekeepers, and discuss real business issues with decision makers.


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Account-Based MarketingLead GenerationAppointment settingContent syndicationData Management