No matter what your B2B business is all about, post COVID-19, hosting and attending webinars instead of tradeshows, is the "new normal".
Let's quickly understand how webinars can help you not only bounce back your business, but possibly even help your brand build its sales pipeline, better than it was before!
Direct contact with your target group
Reach and engage a very specific target group. Allow them to ask questions, or pose questions of your own to the participants. Thanks to the interaction during a webinar you gain insight into your target group. You can really get to know your audience, unlike during lower-quality webinars or physical meetings and events where attendees often merely listen passively.
Reach your target group both live and afterwards
A webinar gives you the opportunity to continue to reach your target group when the broadcast is over, since each webinar can also be watched on-demand. This enables you to increase both the reach and the impact of your message. Needless to say, it is important that your webinar can be found easily via Google, which is why a well-designed webinar is search-engine optimised (SEO).
Interaction with your target group
Webinars enable you to utilise polls, chats and calls-to-action, or to show your viewers PowerPoint slides or videos. The more interactive your webinar is, the greater the impact of your message will be.
Webinars save time and money
Long journeys involve travelling time and expenses, but a webinar eliminates the need to travel. Make it easier and cheaper for your target group to be engaged by your message. There are advantages for you as the ‘sender’ too; the costs are much lower than organising a physical event and hiring a venue, for example.
Partner with a credible demand generation company like B2B Associates.
We're here to help you organise and host webinars + build a new robust sales pipeline for your B2B business. Get in touch with us today. Let's bounce your business back to action!
Clients
Wanted a reliable Lead Generation Services provider to create a SQLs engine (sales qualified leads) to improve the efficiency and ROI of the Sales Team. B2B Associates was able to generate relevant appointments and discussions leading to a 200% ROI and 253% increase in conversion rate.
As part of the company’s planned expansion push into a number of Asia-Pacific markets, the Client commissioned a detailed market study designed to assess three key areas of risk and opportunity. B2B Associates conducted a phone survey of 1,600+ respondents from 11 Asia-Pacific countries within a 25-day period.
Wanted a Lead Generation Services vendor to handle generation of “Appointments“.Since the customer was starting such campaigns for the first time, B2B Associate’s Marketing was instrumental in Outlining, Setting up, and stabilizing the Lead Generation strategy & engine. B2B Associate’s Marketing delivered more than 90 appointments in five months.
Was eager to explore every opportunity they can find that can help them grow. The first pilot campaign produced a total of 125 appointments, 45 requests for information, 37 follow-ups and 676 social media connections.
Looked for a managed service provider who could provide them with potential leads, prospects who were looking for their offered services, to widen their APAC markets. B2B Associates successfully launched ABM Lead Generation & Appointment Setting campaign and provided 38 appointments along with 142 MQLs in 3 months.
Our content syndication placements targeted to IT, business, and C-suite decision makers in multiple European countries. Helped the European marketing teams with a consistent lead flow for the sales teams.
Our team increased effective engagement and content syndication lead flow by over 40%. B2B Associates consolidated all the Enterprise Solution campaigns under the global campaign office, drawing up a new campaign, measurement framework and content programs.
Needed to generate leads to add names at the top of the funnel for IBM’s ABM marketing strategy. B2B Associates created a content syndication strategy to fill the top funnel this increased the flow of inbound leads by 30%.
Wanted to cleanse their North America list containing more than 12,000 contacts, most of which are obsolete and inaccurate. B2B Associates delivered 12,000 clean and working records within the set period. As a result, the Client recommended B2B Associates to their Global Visibility Manager, which in turn partnered with B2B Associates for their succeeding campaigns.
Get In Touch
DATA SOLUTIONS
Data is the fuel to any successful sales and marketing strategy. The absence of accurate data can make or break a marketing strategy and therefore, the need of an accurate database becomes indispensable. Utilize our Solutions to kick-start your marketing strategy and forget all the stress about bad data.
CONTENT DISSEMINATION
We offer technology and media companies with services by which we effectively monetize their documented assets through telemarketing and online campaigns which reach decision makers, create awareness of the content and the associated brand and finally disseminating your content to them ( via e-mail or otherwise ), with their permission.
APPOINTMENT SETTING
This service focuses on building your sales pipeline by identifying new prospects interested in your services. Typically we can set up about 10-12 meetings a month, with call volumes as high as 150 - 200/per day. Unlike traditional telemarketing firms or call centers, our experienced sales staff has the knowledge and skills to navigate complex organizations, handle gatekeepers, and discuss real business issues with decision makers.